JCPenney has stepped up its mobile presence by placing mobile bar codes on its static ads that appear in newspapers and magazines. The QR codes have been increasing consumer traffic to the company’s mobile website that lets consumers ship JCPenney’s entire Call It Spring collection. Consumers can also browse by category such as women, men, [...]
Facebook continues to prove that it’s not going anywhere, at least anytime soon. The company reportedly doubled its revenue in the first half of 2011 to an astonishing $1.6 billion, leaving investors impressed – to say the least. Despite increasing rivalry from its competitors, most recently Google+, Facebook continues to leave a mark on the [...]
Dunkin’ Donuts is a market leader in coffee, donuts, bagels and muffins, and claims to be the largest coffee and baked-goods chain in the world. The company is now strengthening its mobile presence with a new campaign that lets coffee lovers check-in at participating locations in Ohio and Pennsylvania. The guest with the most check-ins [...]
Facebook’s Daily Deals, a feature similar to that offered by the likes of Groupon and LivingSocial, has been abandoned by the company. Daily Deals, arranged by a sales team with local merchants, were emailed to Facebook users who signed up to the program. After four months of testing in places such as Atlanta, Dallas and [...]
Last Wednesday marked the end of an era, as Steve Jobs submitted his letter of resignation from Apple. The news was shocking to most, and has many wondering what is in store for the notorious company. Steve Jobs, however, is not anticipating a risky future for Apple, but rather a very promising one. In his [...]
