Social Media

SOCIAL MEDIA STRATEGY – Those are three words that you do not hear together often enough. Just having a page on Facebook isn’t enough these days.  If you feel like you are working too hard with social media and not getting anywhere you need to develop a strategy to put social media to work for you!

There are many best practices these days designed to maximize opportunities to engage an audience and motivate them to respond to your calls to action.

First step – Generate an audience.  Our strategies keep in mind that social media is a ‘numbers game’.  Without an audience, nobody can hear you.

Second step – Send effective campaigns.  These campaigns are your ‘call to action’.  What do you want your audience to do?  Buy something? Help spread the word? Submit videos?  RockIt partners with our clients to create effective and engaging communications designed to motivate the masses.

Third step – Analyze.  It is important to look at metrics to determine whether or not your campaign(s) has had any effect.  Did it generate a larger audience?  Did it boost sales?  Did it generate a ROI? What was your opportunity cost?  Healthy metrics make for healthier Phase 2 campaigns.

Facebook

In March 2011, Facebook made a bold move that benefited businesses tremendously. They switched to an all-iFrames platform which now enables website-like functionality on Facebook Pages. This has HUGE possibilities for businesses to advertise, promote, and better position themselves on Facebook.

Overlay pages, custom tabs, targeted advertising campaigns, couponing, Facebook Deals, and much more… The list of available options for businesses on how to use Facebook to generate awareness and sales is growing constantly.  RockIt’s skilled social media strategists develop custom strategies for our clients that fit your organizational goals.

Twitter, Youtube, Foursquare… OH MY!

There are many other social networks available to generate and reach an audience.  Each comes with a unique way to engage a new audience, so their reach is equally important to your business. Hashtags, trending, check-ins, and more… We work with our clients to develop integrated strategies designed to generate an audience that, in turn, will generate business.

Blogging

People are talking about your business. That’s right… they’re talking about YOU!
Want to be heard? Blogging is a great way to amplify your voice on the web. We will set you up and get you running. Depending on what your strategic objectives are, we can get you started, post content or whitepapers, write your blog posts, or we can implement your whole blogging strategy.
If you’re having a difficult time generating good search engine friendly and user friendly content, we can do it. We’ll ensure your content speaks to both readers and search engines. Our roots are in Internet marketing, so we understand how and why to appeal to both.